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Cryptomarkets on the dark web have emerged as a hub for the sale of illicit drugs. They have made it easier for the customers to get access to illicit drugs online while ensuring their anonymity. The easy availability of potentially harmful drugs has resulted in a significant impact on public health. Consequently, law enforcement agencies put a lot of effort and resources into shutting down online markets on the dark web. A lot of research work has also been conducted to understand the working of customers and vendors involved in the cryptomarkets that may help the law enforcement agencies. In this research, we present a ranking methodology to identify and rank top markets dealing in harmful illicit drugs. Using named entity recognition, a harm score of a drug market is calculated to indicate the degree of threat followed by the ranking of drug markets. The top-ranked markets are the ones selling the most harmful drugs. The rankings thus obtained can be helpful to law enforcement agencies by locating specific markets selling harmful illicit drugs and their further monitoring.

This chapter attempts to critically examine the wildlife conservation discourse that argues for curtailing the livestock grazing inside the Changthang Wildlife Sanctuary, situated on the India’s international borders with China in southeast Ladakh. The conventional conservation discourse points at the (supposed) greed of the Changpa pastoralists in accumulating an increasing number of pashmina goats as a primary environmental cause of wildlife loss in Changthang; however, there is a critical lack of insight into the political and historical mechanisms that lie within the dynamic interaction between resource access and socio-economic inequalities, critical for understanding Changpa pastoralism today.

Ethnographic inquiry into the Changpa economy before the closure of Ladakh–Tibet border trade in 1962, and afterwards, has highlighted the political and economic transformations in the area, as well as the cultural politics of market integration and increasing inabilities of the mobile Changpa pastoralists to access vital productive resources. Inequalities reflected in the contemporary livestock data, acquired from the pastoralists, underscore the processes of institutional bricolage, non-cooperative labour, exchange/wage herding and capital-dominated market networks, making pastoralism impossible for several of the households.

The chapter argues against making livestock withdrawal a major aim of conservation sciences. It calls instead for the recognition of state-provisioned commodified pashmina rearing, seen through the prism of changing abilities and shifting institutions, where unequal access to productive resources is a reflection of both historical dispossessions and also economic impoverishments of Changpa today.

This study aims to explain the linkage between employer branding and employee retention; a sequential mediation is hypothesized, where it is proposed that the relationship between employer branding and employee retention is sequentially mediated by person–organization fit (P-O fit) and organizational identification.

The sample belongs to 224 executive-level employees of the Indian power sector organization. The sequential mediation model is tested by using SPSS macro command of Preacher and Hayes.

The findings established that the relationship between employer brand and employees’ intention to stay is sequentially mediated by P-O fit and organizational identification.

The findings emphasize the role of employer brand on constructs such as P-O fit, organizational identification and intention to stay. In addition, the established mechanism emphasizes the role of P-O fit to realize the benefits such as organizational identification and employee retention.

Internal branding efforts may have a major impact on workforce attitude and behavior including engagement, job performance and retention. “Yet studies of the positive impact of employer brand on employee attitudes and behaviors, or of the factors that shape employer brand, are rare” (Charbonnier-Voirin et al., 2017, p. 2). Along the line of such gap, this study has taken up to test the unexplored sequential mediation mechanism between employer brand and employees’ intention to stay through P-O fit and organizational identification.

This study aims to analyze memes as valuable engagement and marketing communication tools in promoting over-the-top (OTT) platforms by monitoring users' sentiments and offering insightful information about their opinions by drawing themes from viral memes.

Content analysis of 1,230 user interactions was conducted using NVivo software on Instagram and Twitter pages from May 2022 to July 2023. Data were collected for sentiment analysis (consumer responses), and relevant themes (consumer interactions) were drawn which created the virality of memes.

Research findings reveal relevant themes, such as relatable, informative and interest-generating, that make memes go viral over social media. The sentiment analysis results showed that the intensity and strength of the positive comments were more substantial, contributing more to the virality of memes.

These findings provide themes for engaging content for OTT advertisers to boost brand recognition and engagement by strategically creating meme content and implementing better marketing communication.

This study uses factual data to offer new perspectives on viral meme propagation. It provides evidence that OTT marketers boost brand value and customer engagement through innovative customer-centric social media analysis.

The purpose of this paper is to explore the phenomenon of burnout during early career among knowledge workers in information technology (IT) services industry in India.

The grounded theory research design was used to explore the research phenomenon. The study was based on the analysis of 43 in-depth interviews from the employees, managers and human resource professionals in IT services industry in India. Purposeful and theoretical sampling designs were used to locate the participants for the study. Grounded theory analytical procedures – open, axial and selective coding – were used to analyze and interpret the interview narratives. Atlas ti version 5.0. was used for qualitative data analysis.

The analysis of the interviews with the young knowledge workers reveal the following as the reasons for their burnout during early career: poor integration with the job and the organization at large, underemployment, stressful job and exhausting work environment, fear and insecurity of replacement of talent and downsizing. Strategies are discussed to deal with burnout situations among the young knowledge workers for individual and organizational well-being.

The findings of the study are applicable to organizations such as the IT services industry and thus the research outcome cannot be generalized. The study includes lived experiences of employees only during their early career.

The findings are relevant and useful in the practice domain as they are grounded in field reality. It provides directions for managerial and organizational practices in preventing burnout in early career among knowledge workers.

The paper is original and the present study is among the first attempts to investigate the nature of burnout through qualitative inquiry.

The purpose of this study is to evaluate the effects of flaxseed (L. usitatissimum [Linn]) on blood pressure, redox status markers and acetylcholinesterase enzyme activity in ouabain-induced hypertension in normal Wistar rats.

Male Wistar rats weighing 250 ± 7 g (n = 24) fed with an experimental diet containing 20 per cent casein were divided into three groups (n = 8) and received a daily subcutaneous injection of either 0.9 per cent saline solution (T group) or 10 µg/kg/day of ouabain diluted in saline solution-treated Oub-Lu or not with 1 per cent of flaxseed (L. usitatissimum) mixed in the diet for 21 days.

The results showed that treatment with flaxseed had a significant effect (p < 0.05) in decreasing systolic, diastolic blood pressure, mean arterial pressure and the heart rate in hypertensive rats. Total and non-HDL cholesterol levels were reduced by –26 and –35 per cent; p = 0.04, respectively. Concentrations of thiobarbituric acid-reactive substances were significantly decreased by –85 and –42 per cent (p = 0.001 and p = 0.04), respectively in the plasma and heart. Nitric oxide levels were increased in the aorta (+ 63 per cent; p = 0.001). Moreover, in the heart and aorta, a significant increase was noted in the thiol contents (+81 and +69 per cent; p = 0.001, respectively), glutathione peroxidase (+50 per cent; p = 0.03 and p = 0.01, respectively) and acetylcholinesterase activities (75 and +19 per cent, respectively; p = 0.001 and p = 0.04).

These results suggest hypotensive, cardiomoderating and antioxidant effects of flaxseed in ouabain-induced hypertension in the rat. In addition, it promotes a significant increase of the acetylcholinesterase activity in tissues.